Men are the part of the society and perform certain social roles.  Quite often their role is interpreted as one of strength and violence. The cause of this is not in men  but it is in the stereotypes assigned to their behavioral partners. To make the man recognize that he is weak sometimes, that he is not always capable of handling life problems that he needs support and family understanding means to start the conversation about gender discrimination. Human history is the one about the struggle for human rights in its different forms. Thanks to the History lessons in school everyone understands slavery abolishment, rebellion movements, etc. In post Soviet territory and observe the process of development of civil rights and human values. In additional, at the same time the new social aspects of male-female relationships emerged and we are not very well aware of them. That is why we are in the dialogue with men who don’t want to be the source of violence or conflicts in the society. And we call this activity implementation of gender technologies among men.