Duration: 22 January -23 February, 2007

Situation Analysis:  

The town mayer elections  held on November, the 26 th, 2006 showed the pasivity of the majority of electorate of Kirovohrad.  Hardly 20% participated and mostly they are senior sitizens and young Kirovohradians under 23. Some community organizations conducted information campaigns to activate the electorate in October-novemebr, 2006. Mostly the target group was the youth under 25 who are obviously had motivation of their own.  The campaigns  didn't market at the  people aged 25-45. Taking this fact into the consideration, we can say that there is  а problem of election pasivity among 25-45 age group, the majority of this target group has а family and kids. For this group  traditional patriotic  forms of conveying the message are not effective any more . That is why it is important to look for innovative ways of communication.

The way out for this issue can be  the appeal to values  of  active Kirovohradians with the focus on  the freedom of making  personal choice.

Outcomes:

The CA "TOPD" designed the info campaign which involves 8, 000 electorate through their children- 1-3 grade  kids of 35 schools of Kirovohrad. The focus was on the importance of the conscience choice of parents  for the sake of kids' the well being .  5000 puzzle kits were made, both the front and the back surfaces of which were conveying the info. On the front part there were town landscapes, on the other- the text messages.

To read the text message- the child needs to match the puzzle and  ask parents  to help reading.

Puzzle kits were spread among junior pupils of the town schools.  

Target market:

The parents of  1-3 grade  kids of 35 schools of Kirovohrad, total  number 8, 000. In addition, their grandparents, total  number 2, 000.

Partners

• Freedom House - Ukraine
• Secondary Schools of Kirovohrad
• The Department of Education Kirovohrad Regional Administration

Additional Materials

Пазли №1 (2mb)

Пазли №2 (1mb)