(campaign to explain college students the peculiarities of elections 2006)

Objectives: to explain to people who vote for the first time the election procedure and the peculiarities of bulletin structure and activate their presence on March, the 26 th, 2006)

Duration: February-march, 2006

Situation Analysis:

The election experience of the past 3 years in Kirovohrad showed that people are not willing to participate in the process. The most active the young voters (76%) were during the election campaing in 2004 which is explained by the Revolution dramatism. The statistical data obtained by CA «TOPD» in October, 2005 ( the survey was conducted in 3 higher educational establishemnts of Kirovohrad ) showed that in March, 2006 33% of voters planned to take part in the elections and 47% were hesitant.

At the same time the election process in 2006 turned out to be more complicated than expected and as compared to the previous presidential elections. In other words, that time the voter had 5 bulletins to work with. It was obvious that this amount of paper on hands can easlily confuse people especially those who vote for the first time and will result in their unwillingness to participate.

To prevent the messing up young voters our organization conducted the information campaign «5 is Excellent»

Outcomes:

The information campaign «5 is Excellent» was conducted involving several stages.

First, we conducted essay competition «Why I don't want attent the elections?» among freshman and junior students of 3 colleges in Kirovohrad. This gave us an opportunity to analyze the reasons for young people being that unwilling to participate.

Second, we published 3,000 flyers with the info on elections, procedures, voters' rights and FAQ.

Third, we conducted competitions and interaction games with target groups of people aimed to check their knowledge of election procedures. The winners were invited for the party at «The Best» amusement place.

Total 3,000 students came to the election places were not messed up!!!! According to the conclusions made by «Ukrainian Student Unioun» the number of spoiled bullettins at the student election places was much less as compared to the 2004 election year. It speaks about students' being aware of the election and voting procedures. Almost 85% of students who live in student dorms voted that day. Other students went to their native places to vote. The average index in town was 58, 1%. All these facts speak about the increased quality of voting culture and proactive position of the project target group.

Target Market:

Partners

• Kirovohrad Institure of St. Nicholas
• Kirovohrad National Technical University
• Kirovohrad Regional Community Organization “Foundation of Regional Initiatives”
• Kirovohrad State Pedagogical University named after V. Vinnichenko
• The Department Family and Youth of Kirovohrad Local Council
• “Eurasia” Fund

Additional Materials

Буклет (лицевая сторона) (2mb)

Буклет (оборотная сторона) (2mb)

Флаер (лицевая сторона) (1mb)

Флаер (оборотная сторона) (643k)

Майка (1mb)

Gallery